It’s odd how often I end up writing about commercials, because A) No one watches commercials anymore, and B) Just in general, WHO CARES? but I can’t help but find them fascinating. I think what intrigues me about the medium of television advertising is that often the true effectiveness of a commercial has absolutely no connection to how good it is, or at least how much I personally like it. Sometimes it seems like an inverse relationship. It’s the reason I title these posts “Irritating Commercials” and not “Terrible Commercials.” If I hate a commercial it usually just means that it was directed towards a different demographic.
Of course, knowing all that won’t stop me from complaining about them.
Nope. No, this should definitely not exist. Don’t get me wrong, I understand that there are people out there who think this is funny. Probably a lot of them. But we should not be encouraging said people. I mean, seriously, what we have here appears to be a depiction of three babies gleefully and explosively defecating into their diapers. In some sort of sick contest. Set to Tag Team’s classic and terrible 1993 novelty rap hit “Whoomp! (There It Is)“. All depicted in a style of animation that brings to mind, for me at least, 1990s breakfast cereal commercials. Nope.
I don’t have a kid, so I am definitely not in the target demographic for this ad. But is this what appeals to you after you have a baby and get totally sleep-deprived and spend all your time watching bright, loud, children’s programming? I can’t believe that. I won’t. I’m sticking with my original thesis that this should not exist.