Listen, listen, listen, listen, listen, I KNOW, OK? Nike is a big bad company and commercials are poisoning our children and Adbusters and Naomi Klein and everything etc. bah blah blah. Additionally, I have no clue what the Nike Fuelband is and I’m sure it’s stupid and I really don’t care. But I am amazed by the folks at Wieden+Kennedy and how they just consistently crank out ads that are both really visually interesting and not cheesy and JUST emotionally manipulative enough to get you excited without feeling TOTALLY gross.

I mean, did you see this one yet?  IT HAS DAVID BRENT IN IT.

I don’t know anything about marketing or video production or any of this stuff, but one day I will work for W+K. Even if it means I have to live in Portland.