The ESPYs, 2011

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Prior to blogging about last year’s show I had never bothered to watch the ESPYs.  I mean, it’s the ESPYs, right?  Come on, ESPN, the ESPYs?  What a stupid name!!  Plus, why do we need an award show for sports?  I’m pretty sure we already have awards for sports.  You know, like MVPs and championships.

But then I watched them, and wow, it was a lot of fun!  Mostly because of all the great montages.  I love a good montage, and ESPN is really good at putting them together.  Plus, Seth Meyers is hosting, there is sure to be a bunch of weird, awkward celebrity/athlete pairings, and it’s a slow Wednesday night.  What else do I have going on?  I’m in.

The ESPYs are also perfect for the award show winner-picking competition between my wife Johanna and I, because she has absolutely no idea what’s going on.  She claimed not to have heard of any of the boxers until I pronounced Manny Pacquiao’s name for her, and she’s currently Googling the names in the “Best Jockey” category.  As I said last year, if I don’t win this one, it’ll be embarrassing.

As always, in addition to blindly picking a “Best Bowler,” she is also in charge of making us a themed cocktail for the evening.  She’s whipping something up with gin, lemonade, and a splash each of cranberry juice and sparkling water and calling it the “Derrick Rosé” in honor of the man who has managed to steal the title of “Jared’s Sports Crush” away from Albert Pujols.

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Categories and winners are in bold, and I’ll be keeping score as we go along.  Let’s get started.  Play ball!  Kickoff!  Tip off! Puck drop, or whatever!

9:01 –  You know you’re watching a seriously classy event when it’s sponsored by a motor oil.

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The ESPYs, 2010

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So, I’ve never watched the ESPYs.  I’ve actually never even thought about watching the ESPYs.  I doubt I know anyone who has watched the ESPYs.  They’re a non-event, kind of like the Daytime Emmys, except they seem even more artificial and tacky.  (Note: I spent about five minutes trying to think of a joke about an imaginary Daytime ESPYs and came up empty.  This is how I spend my time.)

That said, Johanna and I must soldier on in our 2010 award show winner-picking competition, so we’re going to slog through it.  Luckily, Seth Meyers is hosting.  Also, there will undoubtedly be ridiculously dressed athletes.  And, as Bill Simmons always points out, women in high heels who are not used to wearing high heels.  So that’s fun.

Let’s get this started.  In the sporting, masculine spirit of the evening, Johanna and I will be sharing a bottle of 2009 D’Autrefois Pinot Noir Rosé.  As always, categories and winners in bold.

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9:00 – Picking winners in these categories was really hard; this has been a crazy exciting and dramatic sports year.  Great Super Bowl, amazing March Madness, Phil Mickelson defeating his wife’s cancer at the Masters, a super-long tennis match, perfect games and no hitters, Celtics vs. Lakers, the World Cup.  The Olympics were sort of meh, but hey, it’s still the Olympics.

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Commercials I Like

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My recent post about commercials that I find irritating might have led one to believe that I’m annoyed by commercials in general, but that’s really not the case.  I find advertising sort of fascinating, and I get real enjoyment out of a well-made television commercial.  In an effort to balance negativity with positivity, here are my thoughts on a few I’ve liked lately.

The ESPN campaign for the FIFA World Cup has a simple goal: alert unaware Americans, of which I’m sure there are quite a few, that the World Cup is coming soon and it will be televised on ESPN.  They do that quite well, but they also accomplish a couple of secondary things, most notably convince skeptical American non-soccer fans that this is a really big deal and worthy of their attention, and get Americans that are already interested in soccer absolutely, foaming-at-the-mouth, crazy excited about it.

The first ad I saw them air is a nice, concise 30-second spot featuring footage from World Cups past and a simple voiceover.  The key here, for me at least, is the use of “City of Blinding Lights” by U2, which is just the perfect song.  It was also famously employed during the introduction of Barack Obama as the Democratic nominee for President back in 2008, a totally goosebump-inducing moment for me.  I feel like a memo went out to all of the people that score things like this that this should be their go-to song.

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