I would like to welcome the Bulls to Boston.

Hey guys! Happy to have you! Sad D-Rose can’t play, but I’m still hoping you can slap the Celtics around a bit.

Great commercial, BTW.  I love watching Asik shuffle around the paint.

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Good ads count.

Listen, listen, listen, listen, listen, I KNOW, OK? Nike is a big bad company and commercials are poisoning our children and Adbusters and Naomi Klein and everything etc. bah blah blah. Additionally, I have no clue what the Nike Fuelband is and I’m sure it’s stupid and I really don’t care. But I am amazed by the folks at Wieden+Kennedy and how they just consistently crank out ads that are both really visually interesting and not cheesy and JUST emotionally manipulative enough to get you excited without feeling TOTALLY gross.

I mean, did you see this one yet?  IT HAS DAVID BRENT IN IT.

I don’t know anything about marketing or video production or any of this stuff, but one day I will work for W+K. Even if it means I have to live in Portland.

This Derrick Rose and Katy Perry team-up is making me reconsider my “Buy American” stance.

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So at some point, perhaps when I was the owner of a Chrysler dealership while they were going bankrupt (Believe it or not, that is not a joke!  That is a thing that  actually happened!), I got it in my head that I should be one of those “Buy American” people.  One way in which this manifested itself was in my half-baked decision to only wear, like, Nike, Vans and Converse shoes and no longer support Adidas or Puma.

My aversion to Adidas was even more pronounced because I have an inherent distrust of German corporations, mostly because I assume they all used to provide material support to the Nazi Party.  UNSUBSTANTIATED CLAIM BASED ON ABSOLUTELY NO INFORMATION ALERT!  When I brought up this attitude about the Germans to my wife’s father and told him I was thinking of buying a Ford instead of, say, a Volkswagen because of it, he pointed out that Henry Ford was a noted anti-Semite who exchanged correspondance with Adolf Hitler.  Or something.  So there’s that.

Another way in which I’m an idiot is that clearly all of these shoe companies are global corporations at this point, and they’re all manufacturing the sneakers in the same Indonesian sweatshops, and blah blah blah, I know!  I know, OK?!  I just said RIGHT AT THE START OF THIS PARAGRAPH that I’m an idiot!  Do I contradict myself?  Very well then I contradict myself, I am a large hypocrite.

Anyway, this new Adidas commercial features both my singer crush, Katy Perry, and my basketball crush, Derrick Rose, so I’m thinking of switching allegiances.  Sorry, Phil Knight!  And yes, I know, you hate Katy Perry, but I don’t care.  She’s really hot, you guys.  Plus, I know you hate her husband Russell Brand, too, but that doesn’t stop me from also really liking him.  So there.

As for the commercial itself, I think it might be slightly too frenetic for my taste, but the new Justice song it uses is pretty awesome, and it really makes me want to go care about something/work hard/never give up!  I’m not sure I’m going to go out and buy a new pair of Adidas shoes, though, because pretty much every pair that I’ve ever owned has sort of hurt my feet.  But if anyone could convince me to switch brands it would be Derrick Rose, on whom I currently have the biggest sports crush I’ve had since the heights of my Pujolsmania.  He’s so hard-working and humble and unselfish and amazing!  Did you see this article?  How could you not love him?!

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Speaking of my current love of Derrick Rose, I really need someone to talk NBA with.  None of my friends care, and my wife, God bless her, tries her best, but I get the sense that she’s just daydreaming about Kyle Chandler while I’m blathering on about how maybe the Bulls are better off with the 2 seed in the East as opposed to the 1 seed because then they would probably face the Heat in the second round of the playoffs instead of the Magic, and I really think they match up better against the Heat in a seven game series.  What’s that?  You’ve already stopped reading?  OK then, I’ll show myself out.

Commercials I Like

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My recent post about commercials that I find irritating might have led one to believe that I’m annoyed by commercials in general, but that’s really not the case.  I find advertising sort of fascinating, and I get real enjoyment out of a well-made television commercial.  In an effort to balance negativity with positivity, here are my thoughts on a few I’ve liked lately.

The ESPN campaign for the FIFA World Cup has a simple goal: alert unaware Americans, of which I’m sure there are quite a few, that the World Cup is coming soon and it will be televised on ESPN.  They do that quite well, but they also accomplish a couple of secondary things, most notably convince skeptical American non-soccer fans that this is a really big deal and worthy of their attention, and get Americans that are already interested in soccer absolutely, foaming-at-the-mouth, crazy excited about it.

The first ad I saw them air is a nice, concise 30-second spot featuring footage from World Cups past and a simple voiceover.  The key here, for me at least, is the use of “City of Blinding Lights” by U2, which is just the perfect song.  It was also famously employed during the introduction of Barack Obama as the Democratic nominee for President back in 2008, a totally goosebump-inducing moment for me.  I feel like a memo went out to all of the people that score things like this that this should be their go-to song.

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